A bottle of Don Julio Alma Miel on a table alongside a Don Julio Alma Miel On the Rocks cocktail garnished with an orange peel

A JOVEN TEQUILA
BLENDED TO A SILKY HARMONY.

INTRODUCING

Passion enough for the whole world to savor but proudly and distinctly, hecho en México. The tradition, creativity and passion of our people and homeland, baked into our DNA. Because if not for love, then what?

Solo y siempre, Por Amor. Salud.

Discover our range of premium Tequilas.

OurStory

The legend begins in 1942, when a young Don Julio González sees a once in a lifetime opportunity in tequila production. He didn't own much, but what he did possess was a dream and the singular devotion needed to bring it to life. He didn't have much, but what he did have was passion, and after sharing his vision with a powerful local businessman he was granted a loan to create his first tequila distillery. It was this unrelenting passion for excellence that inspired his creation of the world's first luxury tequila.

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OurCocktails

Don Julio Margarita drink made with Don Julio Blanco Tequila

Don Julio Paloma drink made with Don Julio Reposado Tequila

Glass of Don Julio 70 & Soda made with Don Julio 70 Anejo Claro Tequila

Repo Cold Brew cocktail made with Don Julio Reposado Tequila

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OurPulse

80 individuals, 80 unique stories. 80 lives lived...Por Amor.

To mark our 80th year, Don Julio honors those who are as devoted to their craft as Don Julio González was to making tequila. Celebrating 80 inspirational Mexicans from around the world who do what they do, not for fame, money or power, but Por Amor (For the Love)

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Don Julio Hispanic Heritage Month: Don Julio Fund

This Hispanic Heritage Month, the Tequila Don Julio Fund is calling all Hispanic entrepreneurs who follow their heart and demonstrate that the best things in life are made por amor (for the love) to apply for a business grant.

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